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On Employee Appreciation Day, How Will Yours ‘March 4th’?

March 4th! The only day of the year that is also a command. In today's socially networked environment, where companies are forced to realize that they don't control their brands -- their customers do...

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Digital Native, Digitally Naive?

Say, for a moment, that you need to hire someone to lead your company's nascent social media effort. Quick -- picture what that individual looks like. Did the image of the young digital dude or geekish...

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